Amazon Music turned up for the holidays
Holiday Bauhaus began as a way to avoid the obvious. Prime Day is naturally loud. Holiday campaigns are often the same. Here, the goal was to bring seasonal energy to Amazon Music without relying on clichés or straying from Amazon’s visual style.
The work was presented in North America and Europe, which required different languages, formats, and cultural expectations. Whatever we created needed to work well everywhere, not just look good in one layout.
CHALLENGE
Prime Day is already busy, and holiday advertising can quickly become cheesy. I had to make Amazon Music feel festive and fresh, while staying true to Amazon’s visual style. It also needed to work across North America and Europe, in various languages and formats, all while keeping the offer clear and the call to action easy to follow.
SOLUTION
I aimed to create something sturdy. Languages grew longer. Formats shifted. The layout needed to remain steady, regardless of what was included. I kept the visuals clean and graphic, drawing mainly on Bauhaus to avoid holiday clichés. For print, I used folds to help out. When you open it, things unfold, creating a feeling like unwrapping something—simple but purposeful.
Essentials
Amazon Music
Creative lead on campaign assets, print and digital design, multilingual localization, NAS support, and Prime Day social rollout.
Art Direction, Visual Design, Campaign Systems, Localization, Print & Digital Design, Brand Extension
Omnicon Group