Telling the story behind the stats
The Black Consumer Project is a multi-phase study exploring the economic an’ economic and cultural impact—highlighting evolving consumer behavior, values, and preferences across industries. I was brought on to translate complex data into a visual story that could engage corporate stakeholders and culturally attuned audiences. The work balanced brand fidelity, data clarity, and editorial sensitivity—delivering a visual system that informed, respected, and resonated.
CHALLENGE
The challenge was to bring a research-heavy deck to life through meaningful visuals and accessible design. Working within existing brand guidelines, I was tasked with building a system of layouts, infographics, and visual cues that translated data into a story. Collaborating closely with a strategist, I provided creative direction for imagery sourcing, mentored a junior designer, and ensured the final presentation aligned with business goals and cultural context.
SOLUTION
I developed a visual system that clarified complex insights, elevating the study with custom infographics, editorial layouts, and culturally relevant imagery. By interpreting ThinkNow’s brand through a data storytelling lens, I ensured the presentation was visually cohesive and insight-forward. My mentorship of the junior designer helped streamline workflow and maintain design quality across the deck.
Essentials
The Black Consumer Project (Wave 2 - Finance + Banking)
Visual Lead on presentation design, data visualization, layout systems, image sourcing, and junior designer mentorship
Presentation Design, Data Visualization, Visual Storytelling, Art Direction, Brand Interpretation, Team Mentorship, Cross-Functional Collaboration
Quantasy