Amazon Music turned up
Holiday Bauhaus was a seasonal concept developed to bring a fresh, modern edge to Amazon Music’s presence during Prime Day. Designed for North American and European markets, the campaign needed to feel festive yet aligned with the brand’s visual language. With multiple languages, platforms, and regions in play, the challenge was creating work that felt bold and cohesive—an elevated take on holiday storytelling at scale.
CHALLENGE
Design a seasonal campaign that felt festive, modern, and unmistakably Amazon. The goal was to create a clean, contemporary system that honored brand guidelines while bringing a fresh take on holiday energy. The work needed to flex across regions, formats, and multiple languages—while still showcasing products clearly and guiding users toward conversion with intuitive CTAs.
SOLUTION
I developed a modular grid system that adapted seamlessly across languages and formats, grounded in Amazon’s broader visual language. Drawing from Holiday Bauhaus aesthetics, I created a set of bold, structured visuals that balanced clarity with visual impact. The printed piece—designed with tactility in mind—unfolded like a gift, turning the act of discovery into part of the experience.
Essentials
Amazon Music
Creative lead on campaign assets, print and digital design, multilingual localization, NAS support, and Prime Day social rollout.
Art Direction, Visual Design, Campaign Systems, Localization, Print & Digital Design, Brand Extension
Omnicon Group