Where culture meets celebration
Women Raise the Game: Latinas in Sports & Entertainment was a landmark event hosted at the GRAMMY Museum to honor and celebrate Latinas breaking barriers in competitive industries. Designed as a networking hub and cultural celebration, the event brought together honorees, industry leaders, and emerging talent in an elevated, bilingual environment. I led the creative direction for the event’s visual identity, guest experience, and content production, crafting a seamless, high-touch moment that drew over 400 attendees and set new records for the platform.
CHALLENGE
As the inaugural event, everything had to be built from scratch—brand tone, bilingual experience, layout planning, and flow. The challenge was to create a visually elegant atmosphere that honored Latina culture without becoming stereotypical or over-designed. The space needed to feel premium, intentional, and emotionally connective—all while accommodating rapidly growing guest numbers and bilingual messaging.
SOLUTION
I developed a luxury-forward visual system grounded in simplicity and cultural fluency. From bilingual signage to curated photo moments overlooking downtown LA, the experience balanced warmth with sophistication. I sourced and managed all creative vendors—including photography and video teams—and collaborated with programming leads to ensure every moment flowed seamlessly. All Spanish translations were done in-house, providing tone and authenticity consistent from invitation to on-site signage.
Essentials
Women Raise the Game
Experiential Creative Lead across visual identity, bilingual messaging, vendor coordination, spatial storytelling, and guest experience
Experiential Design, Art Direction, Bilingual Branding, Event Identity, Cultural Strategy, Vendor Management, Creative Production
The 360 Agency