Designed for the scroll
In today’s landscape, social media is often the first—and most frequent—touchpoint between brands and their audiences. This project encompassed work across various clients and verticals, creating tailored social content rooted in data, strategy, and clarity. Through deep collaboration with strategists, marketers, and brand teams, I helped design systems of bespoke assets that aligned with each brand’s tone, audience, and business goals—avoiding surface-level trends and building a more meaningful presence.
CHALLENGE
Each brand had its identity, audience, and platform goals—making one-size-fits-all content ineffective. The challenge was to craft standout creative that aligned with brand guidelines, reflected user behavior, and rose above the noise. The solution was to embed design into the strategic workflow—working closely with social and marketing teams, leveraging analytics, and building content that felt aligned, intentional, and built to perform.
SOLUTION
The solution was to embed design within the strategic process—aligning closely with social and marketing teams to create content informed by data, not trends. Each asset was developed with brand guidelines, social calendars, and performance metrics to ensure relevance and impact. Treating every platform and audience as unique, the content stayed clear, scroll-stopping, and accurate to the brand’s voice—never fluff, always intentional.
Essentials
Social Media
Social Design Lead across content strategy alignment, asset creation, cross-brand adaptation, and team collaboration
Social Design, Content Strategy, Visual Systems, Cross-Platform Branding, Brand Adaptation, Analytics-Driven Creative
Freelance / Contract / In-House