Where AI meets identity
Design meets defense. At Vectra AI, I helped translate complex cybersecurity solutions into a clean, human-centered visual system—built to move fast, scale globally, and feel distinctly next-gen. From rethinking layout structures to refining brand elements, the work brought clarity and consistency to a complex space.
CHALLENGE
Working with tight deadlines and an evolving brand system, the challenge was to elevate Vectra AI’s visual identity without disrupting what already worked. The brand needed a more cohesive structure—across layout systems, image usage, and color application—to support internal and external-facing collateral. The goal was to bring consistency and polish to materials representing a highly technical product across global audiences.
SOLUTION
I introduced a flexible layout system, established a curated image library, and refined color usage to create consistency across deliverables. Competitive analysis informed design decisions that helped Vectra stand out in a crowded category. The final system enabled faster execution while improving clarity, brand cohesion, and visual strength across marketing assets.
Essentials
Vectra AI
Visual Designer and Brand Consultant across collateral design, layout systems, image curation, and brand refinement
Visual Design, Brand Systems, Layout Design, Art Direction, Competitive Research, Creative Production, Image Curation
Freelance