Designed to break the mold

Wheelhouse Consulting was built on the belief that business isn’t linear—it’s layered, lived, and constantly evolving. The brand needed to reflect that philosophy: unconventional, unapologetic, and ready to disrupt the consulting space. From early strategic planning through complete visual identity, I worked closely with the founder to build a brand system that felt as dynamic as her mission. The identity became a rallying cry rooted in duality and electric energy: Don’t fit the standard. Design it.

CHALLENGE
The client came in with a clear mission but no established brand. The challenge was to define her market, shape her voice, and build a visual identity that could hold power and flexibility as her business scaled. This also included strategic education—helping her understand how to use her brand naturally, not forcefully.

SOLUTION
We began with strategic brand sessions to clarify positioning, tone, and visual inspiration. From there, I developed a bold identity system rooted in contrast, symbolizing the duality of business thinking and non-linear success. The final brand included a logo, typography, color system, and guidelines for future application, giving her a toolkit to grow confidently and coherently.